Data champion unveils plan to inspire next generation
One of the key architects of the Women in Data programme is branching out on her own to launch a…
data strategy
Local councils under fire over data accuracy failings
Just weeks after the first High Court action was launched over a company’s failure to keep accurate personal data, local…
Watch out marketers, CFOs want to own data analytics
Marketers could soon be facing a fresh challenger for the crown of data and analytics king, with a new Deloitte…
Opaque tech group demands more Google transparency
Movement for an Open Web, a coalition of leading tech, advertising, and publishing companies which refuses to name its members,…
Foxtons sold on data science to build customer base
Upmarket estate agent Foxtons is ramping up its adoption of data analytics and artificial intelligence in a drive to better…
Most marketing teams lack skills to be truly data driven
There is little doubt that fast-changing customer behaviour has forced marketers to be far more fleet of foot and heightened…
Wunderman lures Wavemaker data chief as UK CDO
Wunderman Thompson has once more raided Wavemaker to appoint chief data officer Christiaan Lette with a remit to help clients,…
Combining datasets without compromising on trust
The rapid adoption of technology to optimise every aspect of our lives not only generates large volumes of data around…
Wunderman launches CX content platform fuelled by AI
Wunderman Thompson is aiming to put artificial intelligence at the centre of brands’ customer experience strategies with the launch of…
Future CMOs look to the appliance of art and science
Covid budgets cuts might have forced marketers to do more with less, but they have also focused the minds of…