Facial recognition tech slapped down in privacy rulings
The future of facial recognition technology is in the balance following a new data protection clampdown against one of the…
data strategy
BT takes on agencies with digital ad platform for SMEs
BT is launching a digital advertising platform designed to make it easier for small businesses to run their own digital…
KFC owner Yum! launches data skills academy in the UK
KFC, Pizza Hut and Taco Bell owner Yum! Brands is launching an in-house data academy in the UK as part…
Apple opt-in tracker blows $10bn hole in rivals’ pockets
Facebook, Twitter, YouTube and Snapchat are estimated to have lost lost nearly $10bn (£7.3bn) in advertising revenue since the release…
Asda data insight platform targets shoppers and brands
Asda is implementing a new data insight platform to enable the UK supermarket giant and its FMCG suppliers to boost data-driven…
Data issues ‘stifling efforts to improve personalisation’
Personalisation might be viewed as the holy grail of marketing – perfectly fitting the right time, right place, right audience…
Pandemic boosts martech sector threefold to $344.8bn
Marketers might bemoan their martech systems as too complex – or even inefficient – but the global market is now…
Data-driven decision-making: From hype into reality
Brand owners are being urged to implement the three key measures of investing in data skills, improving data continuity and…
Scale-up investments stifled by lack of marketing skills
The UK skills crisis might have hit forecourts, care homes, supermarket shelves and even McDonald’s milkshakes but it seems marketing…
Ogilvy drives into the lead as DMA finalists are revealed
Ogilvy UK has emerged in pole position among the DMA Awards finalists with 22 entries on the shortlist – including…