‘Advanced TV’ ads set to advance into the mainstream
Data-driven TV, which allows brands to overlay their first-party data onto a raft of behavioural and purchase information, is expected…
data strategy
Asda turns to Blue Yonder thinking for tech overhaul
Asda is embarking on a major business transformation programme following its £6.8bn acquisition in February, boosting its relationship with Blue…
Clubcard data in driving seat for Tesco growth strategy
Tesco’s Clubcard scheme – which not that long ago was being sidelined for price cuts – is once again at…
Data champion unveils plan to inspire next generation
One of the key architects of the Women in Data programme is branching out on her own to launch a…
Local councils under fire over data accuracy failings
Just weeks after the first High Court action was launched over a company’s failure to keep accurate personal data, local…
Watch out marketers, CFOs want to own data analytics
Marketers could soon be facing a fresh challenger for the crown of data and analytics king, with a new Deloitte…
Opaque tech group demands more Google transparency
Movement for an Open Web, a coalition of leading tech, advertising, and publishing companies which refuses to name its members,…
Foxtons sold on data science to build customer base
Upmarket estate agent Foxtons is ramping up its adoption of data analytics and artificial intelligence in a drive to better…
Most marketing teams lack skills to be truly data driven
There is little doubt that fast-changing customer behaviour has forced marketers to be far more fleet of foot and heightened…
Wunderman lures Wavemaker data chief as UK CDO
Wunderman Thompson has once more raided Wavemaker to appoint chief data officer Christiaan Lette with a remit to help clients,…