Marketers abandon martech to grab the next big thing
Marketers’ obsession with the latest gizmo is showing no sign of abating, with many jumping on to the next piece…
data strategy
Marketing ‘one of the most stressful jobs in the world’
Independent clinical testing specialist London Medical Laboratory has confirmed what all marketers have long suspected; working in the sector is…
Marketing and data salaries soar as demand rockets
Marketing and data professionals have emerged as the financial winners in the immediate aftermath of the pandemic, witnessing some of…
YouGov unveils global dataset of more than 40 markets
Brands and agencies are being offered what is claimed to be “unrivalled global audience intelligence” with the launch of YouGov…
Most Brits back boycott of Russia but young don’t get it
Cynics might claim brands are just jumping on the bandwagon by pulling out of Russia in protest at the invasion…
Customer centric firms ‘grow faster and are more agile’
Customer centric organisations grow nine times faster and are four times more likely to have highly satisfied employees, and the…
Transparency and trust ‘top trumps’ in data strategy
The Covid pandemic may have fuelled greater acceptance of the power of “data for good”, but when it comes to…
IPA qualification aims to unravel media data mysteries
Agency trade body the IPA is launching a new qualification designed to provide junior practitioners with the building blocks required…
Future double acquisition boosts insight and gaming
Publishing group Future, the company behind Homes & Gardens, Country Life, Marie Claire, Total Guitar and Four Four Two, is…
Young driving growing acceptance of the data exchange
The youth of today are driving a major change in how the UK as a whole feels about companies handling…