Lida reborn in New York as M&C Saatchi One-to-One
M&C Saatchi Group may have buried its CRM agency Lida in the UK two years ago but over in the…
data strategy
King secures AA crown and pledges to fight for talent
New Advertising Association chair Annette King has vowed to help the industry grow its influence by continuing the fight to…
Rapp boosts top strategy team as Parkes moves on up
Omnicom agency giant Rapp UK has bolstered its strategy team with the two key appointments as Caroline Parkes moves up…
Wake up to data-driven ESG – and ASAP – brands told
Brand owners’ environmental, social and governance (ESG) performance no longer affects just their reputation, it is an increasingly crucial factor…
Menopausal women ‘need more support from brands’
Brands are failing to represent and respond to expectations from women transitioning through the menopause or perimenopause in the UK,…
Contextual targeting ‘up to three times more effective’
Brands which embrace so-called narrow targeting using channels like social media, online video and display could potentially be pouring their…
Digital transformation ‘is so last year for marketers’
Digital transformation is simply no longer enough; businesses must achieve a state of continual evolution to changes in technology, customer…
Intermedia ties with martech firm for end-to-end offer
Marketing specialist Intermedia Global has merged with martech consultancy Vantage Clever in a move which the companies claim will allow…
Heaven knows we’re miserable now: Brits shun fun ads
As the cost of living crisis bites harder by the day, Brits have warned brands they are in no mood…
CDP market to grow 250% to $6bn as take-up soars
The customer data platform market is set to grow 250% over the next five years – from $1.7bn (£1.4bn) in…