Demand for third-party data soars as cookies crumble
Brands are continuing to turn to outside sources to supplement their own customer data, with third-party audience data sales increasing…
data strategy
Death of the high street? Not a ghost of a chance…
Predictions that Covid would permanently turn British high streets into ghost towns have been blown out of the water, with…
Customer mail ‘beats digital in building relationships’
Businesses which urge their customers to go paperless could well be not only alienating huge swathes of consumers but also…
Cost of living crisis ‘set to hit nearly every UK business’
The cost of living crisis, which has seen price rises for energy and groceries to council tax and petrol is…
Check out Google Analytics 4.0 now, before it’s too late
As we all probably know by now, Google Analytics 3 (GA3) is being phased out on July 1, 2023 but…
Three-fifths of marketers planning to quit job this year
Marketers’ quest for the perfect job – combining top salary, career progression, work-life balance and the now all-important brand purpose…
Covid lessons on marketing effectiveness lost already
All the evidence might point to marketing spend not only bouncing back from Covid but hitting record levels, yet it…
Cyance relaunches B2B platform in drive for FIT firms
B2B specialist Cyance is relaunching its platform in a move which it claims will give business sales and marketing teams…
Junior marketers the key driving force of CX innovation
Senior marketers might claim to have all the big ideas but it is their junior counterparts who are playing a…
Outra recruits data chiefs to bolster leadership team
Data analytics consultancy Outra has made a double senior appointment, bringing in former Legal & General chief Peter Jackson and…