Metaverse on the rise, but AI reigns supreme for now
The metaverse might still be a mystery to many, a preposterous concept to some and just “the Internet” to many…
data strategy
Govt claims business will save £1bn from new data laws
The Government is ratcheting up claims about how its data protection reforms will benefit business – and consumers – by…
Merkle opens up CXM on Demand with LNER on board
Dentsu-0wned data and tech-driven agency Merkle has launched a cloud-based customer experience marketing scheme, dubbed CXM On Demand, with London…
Asda links with University of Leeds for data partnership
Asda has joined forces with the University of Leeds for a strategic data partnership, designed to better understand pressing societal…
BT hunts 1,000 UK recruits for digital and data unit
BT is embarking on a major recruitment drive with plans to almost double its in-house digital, data and tech team…
MediaCom opens wing for clients to make most of data
MediaCom UK is launching an integrated data practice, a dedicated team of cross-agency specialists designed to deliver clients a comprehensive data-led…
ICO calls for overhaul of ministers using WhatsApp
The Information Commissioner’s Office is demanding an official review into the systemic threats Government ministers and officials are risking by…
Ex-HMRC and NHS chief nets top data job in Whitehall
The Government might be in turmoil but there is now stability in the Cabinet Office at least with the appointment…
Firms fall in love with data but fail to get under its skin
Data-driven marketing may now have been embraced by nearly every UK business but the vast majority are still failing to…
M&S shoppers plan summer joy despite grim finances
Marks & Spencer shoppers have vowed to make the most of this summer despite the cost-of-living crisis, with more than…