Merkle reveals senior team for UK experience practice
Dentsu-owned agency Merkle has revealed the leadership team for its new UK Experience & Commerce (E&C) practice, spearheaded by the…
data strategy
FCA hunts data professionals for scam fighting squad
The Financial Conduct Authority is launching a major recruitment drive for data specialists, across artificial intelligence, analytics and data science…
WPP joins with Ukraine to run ‘open for business’ blitz
WPP and the Ukrainian Government have joined forces to attract investment into the country and help rebuild its economy, despite…
KPMG boosts analytics for digital transformation blitz
KPMG UK is ramping up its data strategy by entering into an alliance with analytics giant Alteryx, as part of…
IAB backs cookie shake-up but strikes note of caution
Digital marketing industry body IAB UK has waded into the debate over the UK’s Data Reform Bill – revealed late…
Currys omnichannel strategy builds SCV powerhouse
Currys is hailing the implementation of Salesforce’s CRM technology solutions to support its omnichannel transformation, claiming it now has a…
Helly Hansen appoints Iris to spearhead CRM strategy
Iris has scooped its second new business win in a week after being appointed as the lead CRM agency for…
VCCP snaps up Table19 to boost customer engagement
VCCP has struck a deal to bring independent customer engagement agency Table19 into its network, in a move which the…
Firms axe remote working in favour of the hybrid model
Remote working is no longer viewed as the ‘holy grail’ by employers, with hybrid working – a mix of working…
Brands still failing on inclusion and authenticity in ads
British women from ethnic minority backgrounds still feel their ethnic group is portrayed negatively in advertising, with over a third…