Most Brits fear advertisers will get track and trace data
Fears that the UK’s Covid-19 track and trace programme could have a detrimental affect on the data-driven marketing industry appear…
data strategy
D&B lines up $1.4bn IPO to value business at $8.4bn
Anyone in any doubt of the value of data and analytics need look no further than Dun & Bradstreet, a…
Estée Lauder heiress becomes first global data chief
Estée Lauder Cosmetics, the company which also owns Aramis, Clinique, Prescriptives, Tommy Hilfiger, MAC, and Bobbi Brown, is ramping up…
Back to basics: Clients offered help with ‘new normal’
As marketers attempt to adjust to the post-lockdown world, brand owners are being offered fresh insights on emerging customer behaviour…
Dunelm eyes Covid cushion with virtual shopping tool
Homeware retailer Dunelm – whose meteoric rise has coincided with John Lewis’ catastrophic demise – is now attempting to trounce…
Experian offers Covid tool to help public sector response
Experian is joining the fight against Covid-19 with a new dashboard, designed to assist public organisations in plannng their response…
Kingfisher builds B&Q and Screwfix digital operations
DIY group Kingfisher, which owns B&Q and Screwfix, is planning to expand the ecommerce strategy which has kept its outlets…
Kimberly-Clark hires global chief for data strategy boost
Kimberly-Clark, the personal care giant behind brands including Kleenex, Kotex and Huggies, is aiming to put digital and data at…
Truss us: Asia-Pacific is a data goldmine, says minister
The UK Government is risking further ructions with Brussels after revealing plans to strike deals on the free flow of…
Forget material world, here come caring, sharing Brits
As the UK coronavirus lockdown eases, a new conscientious, community-loving and less materialistic consumer is emerging, with brands being urged to…