Bullish UK technology sector ‘riding out Covid storm’
The UK’s technology sector has come out fighting following fears of a Covid-19 meltdown – especially for start-ups – with…
data strategy
Gimme, gimme, gimme: Email cutbacks affect men most
Brand owners are being urged to rethink their email marketing strategies on the back of a new study which shows…
Industry fears ‘track and trace’ hit but green shoots rise
Data and marketing professionals are growing increasingly concerned over the negative impact the UK Government’s “test, track and trace” programme…
Molton Brown opens review of data and insight strategy
Molton Brown, the upmarket British fragrance and personal care brand, is launching a review of its data and insight strategy,…
Crisis? What crisis? Analytics market to top $512bn
The global data analytics market will witness a huge surge over the next six years, driven by businesses – both…
LadBible hires Wunderman chief to set up insight unit
LadBible Group is setting up its first dedicated data insight operation and has appointed Wunderman Thompson digital performance partner Anna-Lee…
‘Unpredictable behaviour’ fuels marketing data rethink
Further evidence that the Covid-19 lockdown has turned consumer behaviour on its head has come from insights gathered through eBay,…
DM Trust funds new charity category for DataIQ Awards
The DM Trust, the charitable organisation run by the DMA, is digging deep once more to fund the new “best use…
Covid crisis to ‘fuel new surge in data-driven marketing’
Covid-19 may be the biggest threat to the industry in a generation but those offering data-driven techniques are likely to…
Former Opt-4 team relaunch Data Protection Network
A group of former Opt-4 senior advisors has relaunched the Data Protection Network – the organisation which won industry plaudits…