Zurich CDO Fernqvist to chair the 2020 DataIQ Awards
Zurich Insurance UK chief data officer Anita Fernqvist has been appointed chair of the DataIQ 2020 Awards judging panel, just…
data strategy
REaD Group data scheme to aid ‘responsible marketing’
Companies aiming to advertise their way through the Covid-19 crisis have been given a boost with the launch of a new data scheme…
M&S hunts for chief to head up new data science team
Marks & Spencer is continuing to build its data science capability – despite the Covid-19 lockdown – by kicking off…
Marketing Metrix opens health tool for war on Covid-19
Government departments are being offered a new health and well-being data tool – developed by data science consultancy Marketing Metrix…
Personalising all touchpoints ‘can boost ROI to 400:1’
Further evidence that Gartner was barking up the wrong tree when it predicted personalisation would be dead by 2024 comes…
Epsilon powers Publicis ‘money back guarantee’ service
Publicis Group is launching a new service through Epsilon which offers brand owners a full refund of their fees and…
Decision Marketing Data Clinic: A Covid-19 action plan
In the first of a series of articles, Decision Marketing is launching a new service designed to provide advice on…
Will Covid-19 bring a new era of location data sharing?
When it comes to location-based marketing, it is fair to say that there has never been a single point of…
Martech to top $150bn as sector battles past Covid-19
Marketers might be in two minds over whether to press “go or pause” on planned campaigns but one thing is…
Merkle boss relinquishes global role to right-hand man
Merkle boss David Williams is handing over his day job of global chief executive to his trusted lieutenant, Craig Dempster,…