It could’ve been EU too: EC plots data-driven future
Two days after Brexiteers finally “got their country back”, Brussels is already planning to create a data-centric single market without the UK,…
data strategy
Email marketing continues to click with UK consumers
The swathe of new data-driven marketing channels – from digital outdoor and addressable TV to video and podcasts – might…
Never mind Gartner’s doom, personalisation’s rare now
Gartner’s controversial prediction that brand owners will abandon personalisation in their droves by 2024 has been blown out of the…
Coupe to exit as Sainsbury’s plots more senior job cuts
Sainsbury’s has revealed that chief executive Mike Coupe is to step down later this year just hours after it admitted…
Retailers aim to demystify data to get all staff on board
The majority of retailers plan to boost their customer engagement strategies this year by implementing “simple” data science and business…
GB Group probed for targeting under-age gamblers
GB Group has found itself embroiled in claims that UK betting companies have been given access to a database containing…
Now Kantar is eyeing up Adam Crozier for chairman role
Former adman Adam Crozier, who already chairs Asos and Whitbread, is being tipped as the new chairman of Kantar, the…
Digital bobby-dazzlers put ROI and data quality in dark
Marketers are so hypnotised by the glare of the latest “shiny” digital channels that they are ploughing more and more adspend…
New tool offers clients timed sponsored ads on Amazon
Online shopping brands are being offered the chance to schedule ads within search results throughout any given day, with a…
Brands urged to get agencies to inject AI from outset
Creatives might want to look away now; marketers are being urged to challenge their agencies to inject data and artificial…