Man City FC eyes late surge with new data science chief
Manchester City FC may not have been firing on all cylinders so far this season but the club is aiming…
data strategy
DMA members face greater scrutiny over ad complaints
The DMA’s 1,000-strong membership of brand owners, agencies, data firms and tech giants could find themselves under the cosh of…
Huw Davis joins Blueberry Wave to lead Asia business
Blueberry Wave is ratcheting up its global expansion strategy with the appointment of former Wunderman and Havas data chief Huw…
2020 and beyond: Time to finally clean up your act?
This time last year, I was optimistic about the future of the data and database marketing industry. After all, far…
2019 Review of the Year: It’s world domination at last
As adland looks further and further into its navel to try to work out whether it actually has a future,…
2019 Review of the Year: Retailers power up for data
From Marks & Spencer and Dixons Carphone to Asos and Topman, retailers have finally embraced the data revolution, although quite…
Why brands must act now to tackle their customer data
Most people now recognise data is the lifeblood of business, but are you confident that your customer data is accurate,…
Personalisation set for the scrapheap, Gartner predicts
Personalised marketing is set to go the way of the Sony Betamax, the 8-track and the Dodo within five years,…
HH Global in £100m injection to boost Blueberry Wave
HH Global, the marketing execution giant which is backing Blueberry Wave’s international expansion, has secured a £100m war chest to…
Authorities split on how to regulate surging AI market
Regulators in both the EU and the UK are finally planning to act on growing concerns around the use of…