Cazoo boosts marketing war chest as platform goes live
Cazoo, the used car retail portal, has launched in the UK following yet another round of funding which brings the…
data strategy
Older, wiser and loaded: OWLs are a marketer’s dream
Brands are so obsessed with wooing Millennials and Generation Zers that they are missing out on a highly lucrative market…
Why first-party data is the gift that keeps on giving
For years, digital marketers have paid hand over fist in the digital gold rush for data. Instead of a tangible…
Universal turns to analytics to keep in tune with fans
Universal Music – home to artists from Adele, Elton John and Lady Gaga to Kanye West, Maroon 5 and Metallica…
Medialab nets £30m SunLife data-driven media brief
Over 50s financial services specialist SunLife has appointed independent agency Medialab to handle its media planning and buying business. The…
We’ll need analytics skills to survive, UK chiefs predict
Data analytics skills are no longer seen as a “nice to have”, most business chiefs now recognise they will be…
Forget Edgar, it’s data that’s really firing up John Lewis
John Lewis and Waitrose might have launched their first joint Christmas campaign only last week but behind the scenes the…
Snoop app plots assault on £4bn loyalty penalty issue
Fintech start-up Snoop, which aims to help consumers tackle loyalty penalties by helping them to access and switch to the…
Pandora appoints 55 London to polish up data strategy
Upmarket jewellery retailer Pandora is aiming to maximise the potential for online activity to drive new and loyal customers by…
GDPR’s working but we’ll need more, say marketers
GDPR is no longer seen as the big bad wolf of the marketing world, in fact most brands now believe…