Cazoo hires chief data officer as start-up preps launch
Cazoo, the used car buying and rental platform backed by Lovefilm and Zoopla founder Alex Chesterman, has appointed Moneysupermarket data…
data strategy
Co-op makes data-driven TV debut with AdSmart blitz
Co-op Insurance is launching its first ever data-driven addressable TV campaign as part of an ambitious plan to nearly triple…
DunnHumby launches tech lab to fuel retail innovation
DunnHumby, the Tesco-owned data science business which has been one of the pioneers of data-driven marketing in the retail industry,…
Nationwide boosts insights with Qlik platform roll-out
Nationwide Building Society, which has committed to invest over £4bn in new technology over the next five years, has signed…
Data-driven TV boost as C4 signs deal with Sky AdSmart
The UK’s addressable TV market has received yet another boost with Sky signing up Channel 4 to its AdSmart targeting…
Skills shortage triggers retail bonus for data experts
Retail brands’ quest to build in-house data teams is being hampered by a dearth of suitable candidates in the market,…
Tesco signs up for ‘customer as a service’ data platform
Tesco is aiming to get even closer to its customers by being one of the first brands to sign up…
Brands big and small flock to data-led addressable TV
Adland might find it unpalatable that data is now king but even die-hard Madmen will now be forced to admit…
Merkle aims to tackle data siloes with new planning tool
Merkle is ramping up its efforts to help clients make the most of their customer data with the launch of…
Do you have the propensity to make better decisions?
Propensity is a word we use a lot in marketing, and not much anywhere else. Marketers and brands want to…