Avis strikes deal to tap into $750bn vehicle data market
Avis Budget Group is eyeing up a major slice of the potential $750bn (£618bn) market for vehicle tracking data by…
data strategy
Data-fuelled channels help ad market to shake off blues
Data-driven online marketing channels were once again the driving force behind the UK advertising market in the first quarter of…
Unilever bigs up effectiveness of data-driven strategy
Consumer goods giant Unilever, which has over 400 brands and operates across more than 190 markets globally, has hailed its…
That’s the way to do it: Volvo takes direct route to recall
Volvo is showing Whirlpool how data-savvy companies deal with product recall issues by launching a major direct mail campaign in…
Artefact continues hiring spree with head of analytics
Artefact UK, the French-owned AI and data-driven agency, has recruited Wavemaker chief Robert Gray as its head of analytics to…
Brands face crackdown on anonymised marketing data
Legislators are being urged to tighten up the laws on anonymised data – the bedrock of nearly every data-driven marketing…
Three steps to ensure location data puts you on the map
There is growing recognition that the application of sophisticated behavioural insights, derived from location-based data, has the potential to unlock significant…
Whirlpool ‘shuns gone-away data files for product recall’
White goods manufacturer Whirlpool has resorted to launching a major ad campaign to flag up the recall of around 500,000…
Marketers fumbling about in the dark over data deluge
With data flying in to businesses from all angles – and myriad channels – four out of five senior marketers…
Wunderman grabs Centrica CRM brief in WPP triumph
Wunderman Thompson has emerged as the big winner from the Centrica global integrated account review after the agency helped WPP…