Data’s coming home: FA hunts glory with Google deal
The Football Association is aiming to leave no stone unturned in its quest to turn all 28 of the England…
data strategy
Digitas hires ex-Ogilvy chief for top data analytics role
Publicis owned Digitas UK has appointed former Ogilvy head of data analytics Leila Seith Hassan to head up the agency’s data…
MeritDirect eyes expansion with private equity deal
US data group MeritDirect is targeting further expansion in both its domestic and international markets, including what it calls “strategic…
Ee ba gum, Northerners make most GDPR data requests
Companies bracing themselves for the next wave of data requests under GDPR have been alerted to the emergence of a…
Mindshare grabs £6m YBS Group media brief from UM
Yorkshire Building Society Group, the organisation which also owns Chelsea Building Society and Norwich & Peterborough Building Society, has handed…
GDPR fuels rise in online ad impressions and cuts costs
It seems that GDPR has not only pushed data firmly onto the boardroom agenda, it has also triggered a rise…
GDPR one year on: Data is now a major boardroom issue
On the eve of the first anniversary of GDPR, data and marketing industry chiefs have hailed the progress most companies…
The big rebuild: marketing data back to pre-GDPR levels
Claims the GDPR would wipe out tens of millions of customer records have proved about as accurate as a Donald…
Isn’t it time to make precision marketing great again?
The term precision marketing has become something of a catch-all. It’s been dragged through the mud, misused and misunderstood so…
City predicts ‘bright future’ for Experian data business
City analysts have hailed the performance of Experian’s marketing data operation after the firm reported a revenue of $4.8bn for…