Leeds Utd turns to data in bid to bring back glory years
Leeds United FC is embracing the power of analytics in its bid to return to the Premier League, after just…
data strategy
Data-driven adspend to hit $520bn as Amazon strikes
Widescale adoption of data-driven targeting techniques will fuel huge growth in global digital advertising spend – which will nearly double in value…
Brands told: Forget Bridget Jones, most love single life
Gone are the days when single people – and in particular women – were desperate to be in a relationship;…
HR bosses back data insight to tackle skills shortages
Data and insight techniques might be driving nearly every business function these days but, when it comes to recruitment at…
Dune data strategy shines as insights fuel £4.4m boost
Shoe retailer Dune London has proved that a personalised ad strategy based on advanced data analysis and insights can add…
Blueberry Wave expands with offices in the US and Asia
Blueberry Wave has kick-started its push into international markets by setting up offices in both the US and Asia as…
How brands and retailers can tie the knot with data
Brands versus retailers – it’s a battle that has rumbled on throughout the ages. The contest is more magnified now…
Ogilvy bows out of British Gas account with carers blitz
Ogilvy UK has launched what is likely to be its swan song marketing campaign for Centrica-owned British Gas, which flags…
UK retailers ‘sitting on £1.7bn data and media cash cow’
UK grocery retailers could claw in an extra £1.7bn worth of revenue by using the customer data and insights they…
Royal Mail marketing chief Chisholm joins top exodus
Royal Mail has lost its second top-level marketer in just over three months with head of marketing Fraser Chisholm following…