Partially addressed mail plan ‘offers finer targeting’
Brand owners are being offered a new insight-driven solution for partially addressed mail, which it is claimed enables them to…
DBS Data
New DBS Data file targets £12bn home movers’ market
Companies vying for a slice of the estimated £12bn home movers’ market have been given another source of data with…
Are you lagging behind with legitimate interests?
If you are old enough to remember the UK’s only 100-metre Olympic gold medallist, Linford Christie, his mantra was to…
The Software Bureau bolsters Cygnus with DBS data file
The Software Bureau has beefed up its Cygnus data processing suite with the addition of DBS Data’s Purifi scheme, providing…
Data industry urged to tackle consumer opt-outs
The data industry has been challenged to respond positively to soaring consumer opt-outs or face death by a thousands cuts…
Email marketers face big screen test
Email marketers must invest more resources to keep track of the fragmenting customer journey as multi-screen usage is leading more…