The Software Bureau has beefed up its Cygnus data processing suite with the addition of DBS Data’s Purifi scheme, providing organisations with a claimed extra 31 million record goneaway suppression file.
Over 7 million people move home each year in the UK and many do not keep the organisations they do business with up-to-date. It is one of the main contributors to data decay, resulting in wasted spend, as campaigns are sent to the wrong address.
The Software Bureau estimates that data integrity erodes at 30% per year. Poor quality data can also have a detrimental effect on customer relationships, brand reputation and even compliance.
Built in-house by DBS Data and launched in 2015, Purifi comprises 31 million UK household records. It includes full postal contact details, 180,000 re-location addresses and 50-100k new mover records every month.
DBS Data managing director Adam Williams said: “Purifi offers Cygnus users a highly cost effective and accurate data suppression file that reduces unnecessary wastage through the maintenance of a good clean, compliant customer database.”
It is claimed that the Cygnus data processing suite can handle all an organisations data processing needs in one place, from simple deduplication to complex data processing workflows.
Software Bureau managing director Martin Rides added: “At The Software Bureau we have always been committed to offering the most comprehensive selection of suppression and home mover data sets within our Cygnus data processing suite. We are delighted to add the 31 million suppression and home mover records from DBS data to the half a billion records available to the direct mail providers, data bureaux and organisations committed to improving the quality of direct mail.”
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