Companies vying for a slice of the estimated £12bn home movers’ market have been given another source of data with the release of a new file from DBS Data, which it is claimed can accurately pinpoint the exact stage of the one million households that buy, sell or let a property each year.
The company claims the scheme – dbsHomemove – provides comprehensive market coverage, and gives marketers for utilities, telecommunications, retail, e-commerce and financial services businesses the chance to identify and engage with existing and prospective customers at the ideal moment in the moving process.
Using verified and compliant data from estate agents and solicitors, dbsHomemove details when a property is listed for sale or let, when it is under offer and sold subject to contract (or let agreed), all the way through to the moving date.
By matching the file with dbsLifebase data, DBS claims brands can tap into a rich source of information regarding property value, household income, age of residents, number of cars, current suppliers and more than 200 variables.
DBS Data business director Stuart Huke said: “A typical household will spend more in first six months of moving home than they will do in the following six years. In fact, more than 65% of movers will switch suppliers, or change product brands. This presents the perfect opportunity to win new customers, as well as implement loyalty initiatives that mitigate churn.
“Moving home is also one of the single biggest contributory factors in organisations losing track of their customers and dbsHomemove mitigates against this. With this new file, marketers can greatly increase their chances of winning new business, retain existing customers and stay connected with them.”
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