Outdoor adspend poised to speed past $40bn in 2020
The inexorable rise of the outdoor ad industry looks set to propel the sector ahead of newspaper adspend, with the…
digital advertising
2019 Review of the Year: It’s world domination at last
As adland looks further and further into its navel to try to work out whether it actually has a future,…
Duopoly braced for new probe of ad market dominance
The Competition & Markets Authority (CMA) is set to publish its initial findings into the dominance of Google and Facebook…
New outdoor platform taps into ‘spending on the go’
Brand owners are being offered a new data-driven behavioural audience planning platform for their digital outdoor campaigns, in a move…
Turning up the heat: Brussels opens duopoly data probe
Google and Facebook are facing yet another investigation into their operations, with the European Commission launching a preliminary inquiry over…
Brands eye first-party data as the penny finally drops
Client marketers are finally beginning to wake up to consumer privacy concerns and “supply chain issues” in the digital ad…
Pandora appoints 55 London to polish up data strategy
Upmarket jewellery retailer Pandora is aiming to maximise the potential for online activity to drive new and loyal customers by…
Unilever wilts but Kraft stays firm in Pornhub ad row
Unilever has ended up with more than just egg splattered on its face after being forced to make a hasty…
Google and Facebook swat off threats and tighten grip
Google and Facebook may be under greater scrutiny than ever but their domination of the UK digital ad market shows…
Digital adspend hits £7.2bn as video plays starring role
As the marketing industry braces itself for the latest IPA Bellwether Report, the IAB has brought some light relief to…