Burberry appoints first head of digital and analytics
Burberry, the luxury British fashion brand whose fans range from the Chelsea set to chavs, is aiming to drive its…
digital advertising
Marketers forced to guess best performing channels
The UK’s most influential marketing chiefs have admitted to a deep mistrust of the accuracy of campaign performance data available…
Coming to a screen near you: 3D posters spring to life
The outdoor advertising industry is pinning its post-pandemic hopes on new, simplified “3D posters”, which have already been trialled by…
Govt reveals war plan to fight big tech but is it too late?
The UK Government is ratcheting up the rhetoric against the big tech giants, with new proposals to increase competition in…
Wickes goes to bathroom for first TV ad in a decade
DIY and trade home improvement retailer Wickes is launching a new TV campaign – its first bathroom focused activity for ten…
LiveRamp adtech system ‘achieves ROI of up to 340:1’
As marketers stress over how to replace third-party cookies and Apple’s advertising software, an independent study claims that brands which…
Spend, spend, spend: Budgets to soar 15.2% to £27bn
UK adspend is forecast to grow by 15.2% this year to reach a total of £27bn, recovering the entirety of…
Online spend proves Teflon-coated against Covid cuts
The UK digital advertising market has proved resilient to the Covid pandemic, while all around were in the doldrums, witnessing…
New digital regulator vows be ‘tough’ on US tech giants
The UK has officially launched the Digital Markets Unit, which ministers boast will be a “tough new regulator” to clamp…
CMA ratchets up attack on online advertising duopoly
The boss of the competition regulator has stepped up the UK’s attack on Facebook and Google’s dominance of the online…