$5bn Facebook fine blasted as ‘just a slap on the wrist’
Under normal circumstances, the record $5bn (£4bn) fine looming over Facebook in the US would have been seen as a…
digital advertising
Data-driven adspend to hit $520bn as Amazon strikes
Widescale adoption of data-driven targeting techniques will fuel huge growth in global digital advertising spend – which will nearly double in value…
EU digital adspend soars but GDPR threat looms large
Digital advertising may still have a job to do to prove its effectiveness – and its compliance with GDPR –…
Google challenges EU with appeal over €1.5bn ad fine
Google has, true to form, refused to take its latest European Commission fine on the chin after the tech giant…
There she blows: GroupM axes direct mail forecasts
Anyone looking to the GroupM “This Year, Next Year” media spend forecasts for clues as to whether the direct mail…
Irish data regulator launches inquiry into adtech giant
The Irish Data Protection Commission has finally launched an investigation into US adtech giant Quantcast for potential breaches of GDPR…
Facebook back in dock as Canadians begin legal action
Yesterday, all of Facebook’s troubles seemed so far away, now it looks as though they are here to stay after…
Programmatic shrugs off GDPR as spend climbs again
Claims that programmatic advertising is in breach of GDPR have failed to halt the behavioural ad juggernaut, with the vast majority…
Facebook awaits $3bn fine but still makes $27m a day
Facebook is bracing itself for a record fine from the US Federal Trade Commission following the Cambridge Analytica scandal and…
Omnichannel tech can tackle high street tumbleweed
Retailers searching for a solution to the decline of the UK high street are being urged to embrace omnichannel technological…