Data-driven digital outdoor drives effectiveness up 17%
Client marketers who embrace data-driven “contextually relevant messaging” in their digital out of home campaigns – which takes into account…
digital advertising
Life after the cookie monster: What you need to know
We all knew it was coming and the cookie is finally crumbling. Earlier this month, when Google announced it would…
Digital industry brings in over £400m a day to the UK
The digital industry is growing six times faster than the UK economy as a whole and contributed £149bn to the…
Outdoor adspend poised to speed past $40bn in 2020
The inexorable rise of the outdoor ad industry looks set to propel the sector ahead of newspaper adspend, with the…
2019 Review of the Year: It’s world domination at last
As adland looks further and further into its navel to try to work out whether it actually has a future,…
Duopoly braced for new probe of ad market dominance
The Competition & Markets Authority (CMA) is set to publish its initial findings into the dominance of Google and Facebook…
New outdoor platform taps into ‘spending on the go’
Brand owners are being offered a new data-driven behavioural audience planning platform for their digital outdoor campaigns, in a move…
Turning up the heat: Brussels opens duopoly data probe
Google and Facebook are facing yet another investigation into their operations, with the European Commission launching a preliminary inquiry over…
Brands eye first-party data as the penny finally drops
Client marketers are finally beginning to wake up to consumer privacy concerns and “supply chain issues” in the digital ad…
Pandora appoints 55 London to polish up data strategy
Upmarket jewellery retailer Pandora is aiming to maximise the potential for online activity to drive new and loyal customers by…