Macmillan hires VCCP to keep charity’s mission alive
Macmillan Cancer Support has made a double agency appointment to handle both strategic branding and creative following a competitive pitch…
digital marketing
Don’t peak too early in your Xmas activity, charities told
Charities could miss out on vital pre-Christmas fundraising opportunities by overlooking the fact that UK festive giving peaks late, sharply,…
Haribo Starmix OOH: Let your imagination run wild
It is fair to say that the recent HFSS advertising rules have forced many brands to adapt, although, apart from…
Firms luring marketers up North with London salaries
Marketing companies operating outside London are increasingly splashing the cash when it comes to remunerating their senior executives, with creative…
Wingify launches for ‘agentic experience optimisation’
Two major tech platforms behind experimentation and personalisation for brands including L’Oréal, LVMH, Decathlon, Puma and De Beers have officially…
Human league: Word of mouth beats AI for brand loyalty
AI-driven search might be dominating the marketing playbook but consumers who discover new brands, products and services through word-of-mouth recommendations…
Confused.com offers intent data to non-finance brands
Confused.com has jumped into bed with Epsilon for a new offsite media platform, which enables advertisers to target its comparison-shopping…
F&F sashays into autumn with tarot-inspired collection
Tesco clothing brand F&F is channelling the haute couture tarot trend to lean into the year’s most notoriously unpredictable season…
Rachel Swift exits Virgin Media O2 in wake of shake-up
Virgin Media O2 director of brand and marketing Rachel Swift has fallen victim to a major shake-up at the mobile…
Get better work, and fewer surprises, from your agency
Most client-agency relationships max out at competent. The brief comes in, the work goes out, everyone’s happy enough, but nobody…