‘Connected packaging’ is scaling fast, are you in shape?
Every conversation about agentic AI agents and ecommerce assumes the AI agent’s journey starts online, but it actually begins on…
digital marketing
Interrail brand platform rails against ‘check-list tourism’
The Dutch company behind the Interrail pass that gives travellers from around the world the freedom to explore up to…
Postcode Lottery launches charity forum with the7stars
Postcode Lottery and the7stars have joined forces to bring 100 charities together to share media and marketing expertise, as part…
National Trust extends 14-year Medialab relationship
The National Trust has reappointed Medialab to its media planning and buying account following a competitive pitch process, extending a…
Asos fashions new top role in CRM leadership shake-up
Online fashion giant Asos has overhauled its marketing strategy with the creation of the new leadership role of head of CRM…
Ogilvy Group promotes Jai Kotecha to drive social offer
The Ogilvy Group UK – comprising Ogilvy, Grey and New Commercial Arts – is bolstering its digital offering by promoting…
McVitie’s shows its role in rituals that define British life
McVitie’s is bringing some of its most top biscuits together for the first time for a multi-million pound campaign packed…
Creator economy to top £1bn in 2026 as sector matures
Advertiser investment in UK creator partnerships is forecast to surpass £1bn for the first time in 2026, reaching £1.2bn, with…
‘Anxious’ shoppers build up a shortlist before they buy
The age of “care-free” shopping, when consumers simply went online and made a purchase, appears to be over, with most…
New HFSS crackdown ‘could wipe out £1bn in adspend’
Government proposals to widen advertising restrictions on less healthy foods could put nearly half of the £2.4bn UK’s annual food…