Is your brand really selectable in a world driven by AI?
Most of us spend far too long scrolling Netflix before choosing something to watch. The platform has thousands of titles,…
digital marketing
CMOs ‘lacking control over the true drivers of growth’
Chief marketing officers are being held accountable for business growth despite lacking control over the decisions and organisational structures needed…
Frank nets Booker prize to boost social media activity
Booker – the UK’s largest food and drink wholesaler – is aiming to build its social media presence with the…
Hiscox hires chief for top marketing and revenue role
Specialist insurer Hiscox has recruited its first group chief marketing and revenue officer, with a brief to unite both disciplines…
Cannes 2026: What was the ultimate French takeaway?
As the dust settles on yet another Cannes Lions International Festival of Creativity – and attendees get back to the…
Stagwell agencies nab IBM to end Ogilvy’s 32-year reign
IBM has snubbed the major networks to hand its global creative account to challenger group Stagwell, with agencies Anomaly and…
Social media grips Brits despite misinformation fears
Despite almost 80% of the younger generation (16-34s) being concerned by the amount of misinformation on social media, they still…
Fussy deodorant TV ad debut urges: ‘Don’t Be Tosser’
Refillable deodorant brand Fussy is taking its mission to eliminate single-use plastic from personal care by launching its first-ever TV…
Hunk of Elvis leaves the building in Wonderhood deal
Wonderhood Studios has confirmed it has agreed to acquire the creative half of Elvis Communications – formerly WCRS, Engine and…
IAB audit hails UK retail media milestone for Nectar360
Sainsbury’s Group-owned Nectar360 has made a “significant step forward” for the entire UK retail media industry after becoming the first…