Gartner warns CMOs against using agency AI platforms
Marketers are being urged to look before they leap into adopting agencies’ proprietary AI platforms, amid claims that half of…
digital marketing
Al-Qassab to depart M&C Saatchi ‘by mutual consent’
M&C Saatchi chief executive Zaid Al-Qassab is to step down from his position and leave the board on March 31,…
Nestlé KitKat Formula 1 sponsorship: Give us a break
Formula 1 might not be everyone’s cup of tea – the fact that some fans are apparently very upset that…
IWD 2026 Give to Gain: ‘When women thrive, we all rise’
International Women’s Day is looming large again this weekend with the theme of ‘Give to Gain’ but the issues women…
Industry pays tribute to ‘irrefutable giant’ Annette King
Friends, colleagues and leading industry figures have paid tribute to Dame Annette King DBE, the former Accenture Song, Publicis and…
Guide Dogs hires agency to lead new marketing strategy
Guide Dogs, the leading UK charity for people with sight loss, has appointed a new agency to fuel growth and…
Tinder jumps straight into bed with VCCP Social Club
Tinder, one of the world’s most popular dating apps, has appointed VCCP’s newly launched social media division as its UK…
Give peas a chance, says Birds Eye, in fresh OOH push
Frozen food brand Birds Eye is aiming to champion what it claims is the unsung hero of the British dinner…
VCCP new biz machine crushes all to top $1bn in billings
VCCP has claimed the top spot of all creative agencies globally, ending 2025 with more than $1bn in new client…
Tesco Media raids Walmart for chief operations officer
Tesco Media has brought in a former Walmart executive for the new role chief operations officer, in a move designed…