Digital surge sees commercial radio adspend top £747m
Commercial radio in the UK achieved its highest-ever advertising revenue in 2025, hitting £747m – surpassing the previous record of…
digital marketing
Bupa UK picks start-up for customer centricity drive
Bupa UK has appointed start-up agency Ace of Hearts to handle its marketing and advertising account following a final pitch…
ASA pulls plug on British Gas and Hive green energy ads
Centrica-owned energy giants British Gas and Hive have become the latest firms to feel the wrath of the ad watchdog…
Loveholidays taps creators for ‘the weird and wonderful’
Loveholidays is launching an “always-on” influencer platform, inviting consumers to see travel as self expression, rather than just a chance…
Formula E picks UK agency to steer major CRM strategy
Formula E, the world’s first all-electric international single-seater racing series, has hired a new agency to deepen fan-engagement and focus…
Prost8 gets arse in gear for bum-controlled DOOH blitz
Prostate cancer charity Prost8 is running what is claimed to be the world’s first digital out of home (DOOH) execution…
Brands urged to act to ensure loyal shoppers feel valued
Brand owners must overhaul their practices or risk alienating their most loyal shoppers, who are increasingly miffed that new customers…
MRM ditched as Omnicom bolsters Precision Marketing
MRM, the agency previously known as McCann Relationship Marketing, is the latest business to be “retired” in the UK and…
TMW raids TBWA\Media Arts Lab for new strategy chief
TMW, the one-time direct marketing agency that recently gobbled up sister brands Nelson Bostock and Sport Unlimited in a major…
Sofology scoops up the positivity of being a bit fussy
Sofology is expanding its the “So fussy” creative platform to reframe being picky as a positive characteristic, with a new…