Mission banks on Bray Leino brand after Krow merger
The Mission Group is merging Bray Leino and Krow into a single entity under the Bray Leino brand as part…
digital marketing
Guide Dogs’ life-changing work revealed in Fold7 debut
Guide Dogs is launching a major integrated campaign designed to reframe public perceptions of the UK sight loss charity and…
The Collective takes its yogs to the nation in first TV ad
Premium yoghurt brand The Collective is launching its debut masterbrand TV campaign, taking its adult and kids ranges to a…
Omnicom unveils $9.1bn billings agency Hearts United
Omnicom Media has finally confirmed it is uniting Hearts & Science’s data-driven approach with Mediahub’s heritage in creative media planning…
Meta $18bn fine: Watershed moment or damp squib?
Meta’s $18bn child-safety settlement in the US might have been branded a “watershed moment” by some; others are yet to…
Amex targets small business with F1 social-first activity
American Express has partnered with Sky Media for the first time on a social-first Sky Sports Formula 1 campaign, which…
IG joins top team for Sky Sports Premiership coverage
Investment and trading platform IG has signed a three-year partnership with Sky Media, becoming an official co-sponsor of Sky Sports…
Premier Foods hires agency for ‘exceedingly good’ brief
Premier Foods is aiming to boost its social media strategy with the appointment of a new creator agency to work…
Dentsu first group to sign voluntary code on EU AI Act
Dentsu has become the first global marketing and advertising holding company to sign the EU’s Code of Practice on Transparency…
Healthcare firms cut down to size over testosterone ads
Two digital healthcare companies have been given a stiff rebuke by the ad watchdog for making misleading, unsubstantiated claims regarding…