Rock Face calls on men to join ‘The Great Unwashed’
Rock Face, which claims to be the UK’s fastest-growing deodorant brand for men, is urging men to boycott the showers…
digital marketing
Trad search is so over, give us pics, youngsters insist
Further evidence has emerged that marketers are on a different page to Gen Z, with the cohort abandoning traditional search…
Health Equals exposes which Brits have lower ‘Shelf Life’
Health Equals, the coalition of organisations that campaigns to reduce health inequalities, is launching a nationwide campaign to highlight the…
Greene King hires easyJet chief to drive tech overhaul
Greene King, one of the UK’s leading pub, restaurant and hotel operators, has appointed its first chief data and technology…
Slowing retail media growth fuels ‘enshittification’ fears
The global retail media market may be continuing to grow and evolve, with ad investment projected to reach $223bn by…
CMA probes Virgin Atlantic over ‘drip pricing’ claims
Virgin Atlantic is facing a major investigation by the Competition & Markets Authority over concerns that customers were not shown…
‘Unbelievable Jeff’: Stelling fronts Formation ‘Club’ blitz
Independent studio Formation Games is getting in shape for the English Premier League season with a new campaign for its…
‘Saluti’: Havas adds Peroni global brief to Asahi order
Asahi Europe & International is aiming to boost worldwide sales of its Peroni Nastro Azzurro Italian lager with the appointment…
RAF Gunners ad shows why new recruits like Mondays
The RAF is launching its first ever campaign to recruit Regiment Gunners, the specialist force responsible for protecting the force’s…
Loyalty schemes failing to make us feel special, say Brits
UK consumers might be continually signing up to loyalty schemes but most still feel they are treated no differently from…