Ikea hires new agency to take on advertising account
Flatpack furniture giant Ikea has reportedly hired VCCP to handle its UK advertising account following a review of the business,…
digital marketing
Shelter appoints goDonate to drive online donations
UK housing and homelessness charity Shelter has appointed goDonate as its online donations partner following a competitive tender process, which…
Freelancers feeling the pain as stress and anxiety soar
More than half of freelance creatives are reporting increased stress and anxiety compared to last year, with reduced budgets, longer…
ITV joins forces with X for ‘unfiltered’ World Cup series
ITV has teamed up with social media giant X in a “landmark” broadcast partnership for a new X Originals docu-series…
Scots win the World Cup with Irn-Bru’s Tartan Army
The French might be favourites to win the World Cup but it is the Scots who have emerged as the…
Tesco Whoosh ad push gets serious about rapid delivery
Tesco’s rapid delivery service, Whoosh, is aiming to tap into the opening of the Fifa World Cup with the launch…
Pärla polishes up debut TV ad for sustainable oral care
Pärla, the dentist-founded oral care brand on a mission to eliminate plastic toothpaste tubes, is bringing its first-ever TV campaign…
AI search ‘leaving 90% of British firms out in the cold’
Nearly nine out of ten UK businesses are effectively invisible in AI search results, raising concerns that many brands are…
Former Saga marketing chief nets British Red Cross role
The British Red Cross has appointed former Saga, Barclaycard and British Airways marketing chief Stuart Beamish to oversee its fundraising…
Rapp joins Critical Mass as Omnicom revamp continues
Omnicom is continuing to shuffle its agency pack, with reports that Rapp is being merged into the Critical Mass network,…