Staff woes hit agencies as AI tightens grip on industry
The full force of the storm that the agency market is facing has been laid bare as AI reshapes the…
digital marketing
Disney gets spanked for Predator ‘severed body’ poster
Disney, the company once known for its child-friendly, schmaltzy animations, has been battered by the ad watchdog over a “disturbing”…
LNER plays on the jam to highlight ease of train travel
LNER is taking on the frustration of motorway traffic jams to champion the ease, comfort and freedom of long-distance train…
Scam ads cost Brits £44m but tech giants made £430m
Fresh evidence has emerged on how social media platforms are raking in profits from scam advertising, with a new analysis…
Drive for AI and data to push tech spend over $6trillion
It seems businesses large and small have dismissed fears of an impending “AI and data crash”, with technology spending set…
Publicis London hires duo as global creative directors
Publicis London has appointed joint global creative directors, as part of plans to strengthen chief creative officer Noël Bunting’s leadership…
Why it’s not Google’s fault when your campaign flops
Marketers love a culprit. When a campaign underperforms, it’s easy to imagine a platform update sitting behind the problem or…
Guidance ‘black hole’ sparks charity soft opt-in warning
Charity marketers have been warned to take a “softly, softly” approach to the new data protection rules which came into…
Still looking to WFH? You’ll be lucky as roles dry up
Marketing professionals looking for a roles that will enable them to work fully remotely could be in for a long…
Reach brings in GenAI tool to combat Google Overviews
Media giant Reach, the company which has over 120 brands including The Mirror, Express, Daily Star, Manchester Evening News, and…