Weight Watchers hires media shop to bulk up business
Weight Watchers International is plotting a major shake-up of its media strategy as it looks to build its digital services…
digital marketing
Jittery Brits the most sceptical about email marketing
UK marketers are walking an increasingly fine line, with Brits leading the world in subscribing to email marketing and text…
Tourism Ireland ‘Ireland Goes Beyond’: Enjoy the craic
And so, dear friends, to the Emerald Isle, and why not we hear you ask. After all, it has a…
Lads, lads, lads? Forget it, footie fans are far more ‘sick’
Just 9% of male football fans in the UK say they feel represented by the advertising they see, with the…
It’s complicated: Trust in all ads rises but there’s a snag
The public’s trust in advertising has reached a five-year high across all media channels, however, beneath the surface, consumers have…
Influencer marketing ‘must grow up to thrive in 2026’
Claims that 2026 will be the year when influencer marketing is forced to prove its value as a mature, accountable…
AA signs Times Media deal to big up £66.6bn sector
The Advertising Association is aiming to bring its landmark “Advertising Pays 25” report to life, demonstrating how the industry helps…
Industry urged to adopt new GenAI best practice guide
Advertisers, agencies and media owners are being urged to embrace a new set of guidelines for generative AI in advertising,…
Dentsu appoints duo to bolster leadership media team
Dentsu UK&I has overhauled its senior team with the appointment of James Bailey as media CEO, and Shenda Loughnane in the expanded role of market lead for…
Waitrose goes to the final frontier for Gastronaut blitz
Waitrose is launching a new brand campaign, The Gastronaut, following on from The Perfect Gift festive romcom by paying homage…