AA/WARC reaction: Trust or bust for a 2026 ad thrust
This week’s AA/WARC Expenditure Report has painted a far more positive picture than the recent IPA Bellwether Report, with the…
digital marketing
Calvin Klein owner signs up OpenAI for marketing boost
PVH Corp, one of the world’s largest clothing companies which owns Calvin Klein and Tommy Hilfiger, has signed a partnership…
M&S is the top UK brand yet again despite hack attack
Last year might have been a classic annus horribilis for Marks & Spencer following the devastating ransomware attack that brought…
Exposed: Why launching an agency is a risky business
The perils of setting up a marketing company have been laid bare in a new analysis which reveals that over…
DfE woos bored professionals in VCCP training debut
Department for Education (DfE) is ramping up its drive to attract professionals to consider training others at college in the…
Ain’t no stopping us now: 2026 adspend to top £50bn
The global and domestic economy might be as fragile as Donald Trump’s ego, but UK advertising continues to smash through,…
Fintech thisbank plays on heritage through Equimedia
JN Bank has undergone a major rebranded in the UK after being bought out by UK and US investers, with…
TMW reigns supreme in major Accenture Song shake-out
Accenture Song has finally ditched the Unlimited brand – first adopted in 2014 when the business was owned by Creston…
Marketers are finally starting to think like consumers
Despite being consumers away from work, marketers are often accused of being out of touch with the realities of modern…
Medialab raids Brainlabs for new chief product officer
Independent media agency Medialab has further strengthened its senior team with the appointment of top Brainlabs’ executive Mark Syal as…