Havas London appoints Higgins as chief creative officer
Havas London has appointed Seamus Higgins – a multi-award winner with over 25 years’ experience across three continents and multiple…
digital marketing
‘99% of adspend unaffected by new fatty restrictions’
The new restrictions on the advertising of less healthy food to children may end up as a “paper tiger”, with…
Guinness highlights footie rituals for Foreign Extra Stout
Guinness is putting real football fans at the heart of a new campaign for Guinness Foreign Extra Stout, and deepen…
Direct mail boosts its appeal among younger audiences
The direct mail channel has delivered fresh evidence of its effectiveness – especially in reaching younger audiences – with the…
Axa’s ‘Three Words’ nets top WARC ranking for Publicis
Publicis Conseil Paris’ work for insurance brand Axa, ‘Three Words’, has emerged as the most awarded campaign for creativity, according…
Outra targets agency sector with first dedicated team
Data analytics consultancy Outra is launching its first dedicated agency team, enabling advertisers to leverage household-level, privacy-first data to deliver…
Govt steps up war on fraud with £250m scam attack
The Government is ratcheting up its attack on scammers, blaggers and spammers with the launch of a new £250m fighting…
Premier Foods hires new customer chief to drive growth
Food giant Premier Foods – the company behind Mr Kipling, Ambrosia, Bisto and Angel Delight, among others – has appointed…
Richmond sausages cooks up masterbrand campaign
Pilgrim’s Europe is launching a new materbrand campaign for Richmond sausages, designed to celebrate the everyday moments that make the…
John Lewis eyes AI shopping and TikTok in tech boost
John Lewis is making a major investment in AI-powered shopping, with the aim of being one of the first UK…