Joyriding jumbo steals the show for Virgin Media O2
Virgin Media O2 is continuing to tap into the animal kingdom for the fourth chapter of its “To Better and…
digital marketing
Waitrose cooks up loyalty boost and Better Chicken blitz
John Lewis Partnership grocery chain Waitrose is continuing to beef up its loyalty club ahead of a major relaunch later…
Quilter jumps into bed with Joint for new growth drive
Financial services giant Quilter, which has nearly £120bn in assets under management and administration, has appointed independent agency Joint as…
Co-op expands ‘Owned By You. Right By You’ with VCCP
Co-op is rolling out the “Owned By You. Right By You” brand platform across the group after expanding its relationship…
YourVolkswagen: Taking us right back to good old Snowy
Car advertising certainly has its critics – and here at Decision Marketing we despair of most of the activity –…
Brands urged to reach for the stars of women’s sport
Marketers and media companies must get in shape to tap into the global women’s sports sector, which is projected to…
Samsung Gulf hires new UK CRM agency with Flourish
Samsung Gulf Electronics has appointed a UK agency as part of plans to build a more sophisticated, value-rich and relevant…
Career opportunities: Food sector hungry for marketers
Wannabe marketers, data analysts and techies are being urged to wake up to the career opportunities on offer within the…
IPG fossil fuel work ‘breaks own climate change policy’
As IPG inches ever closer to its $13bn deal with Omnicom, the group’s own staff have accused it of breaking…
Homesense shops for new digital plan at PrettyGreen
Home furnishings retailer Homesense, which operates both standalone stores and larger superstores that include TK Maxx homeware departments, has appointed…