Seabrook Crisps hires Quiet Storm to make a packet
Seabrook Crisps has appointed a new agency to create the brand’s first major creative platform since “Brilliant by the Bagful,”…
digital marketing
Fools rush in: ‘Marketers clueless on influencer ROI’
Marketers might be signing up influencers quicker than a rat up a trouser leg but half are still unable to…
Sexualised video game ads reinforce online safety fears
Further evidence has emerged of just how easy it is for young children to view adult material online following a…
‘Oooft’: Leith brings Tennent’s back north of the border
The Leith Agency – now known simply as Leith – has fought off all-comers to land the Tennent’s Lager advertising…
John Lewis chief quits and plans ‘exciting things ahead’
John Lewis Partnership’s director of marketing channels, who joined the retail group in 2023 from N Brown to spearhead a…
Brits crave personalisation but believe AI is too creepy
Brand owners appear to be stuck between a rock and a hard place, with the vast majority of UK shoppers…
Paul Smith fashions new SEO strategy with Verde Digital
Proof if it were needed that even the most iconic brands cannot rest on their laurels when it comes to…
Cotswolds agency brushes off ‘big boys’ for Wella revival
Wella UK&I is launching its first major social campaign for Clairol UK, designed to reignite cultural relevance for its “grey brand”…
DFS goes back to Jungle to drive social-first strategy
DFS has strengthened its relationship with social and digital agency Jungle Creations reappointing the business without a pitch. Jungle, which…
Marketers ‘willing to reject pay rise if it hits wellbeing’
Marketing professionals are placing so much emphasis on wellbeing, purpose, and culture, that most claim they would even turn down…