Inside the shift that’s making ads more human, not less
While headlines scream endlessly about AI, something far more significant is happening beneath the noise in digital advertising. AI is…
digital marketing
The Pools revisits the glory years to sign up new punters
Brits of a certain age will never forget the Saturday 5pm ritual of checking the football results in the hope…
Betfred banks on WPP agency to drive online business
Independent bookmaker Betfred is aiming to accelerate its online market share and challenge digital-first rivals with the appointment of WPP-owned…
British youngsters to shop till they drop this summer
Gen Z might not be wealthiest cohort on the planet but they are set to dominate fashion shopping this summer, with…
Frylight appoints agency to cook up new social strategy
Frylight, the Oils at Saputo UK-owned spray brand beloved of the health conscious as well as those who are seeking…
Capt takes a back seat as Birds Eye makes food the hero
Frozen food brand Birds Eye is launching a new masterbrand campaign as part of a broader pan-European multi-channel strategy from…
Travellers abandon wanderlust for holiday home truths
With the summer holidays now in full swing, it might be too late for this season but travel marketers are…
Ingenuity eyes friends in the North with new senior hire
The Ingenuity Group has beefed up its Northern expansion plans with the appointment of Grace Easter into the new role…
Arla picks Havas London to spread the word on Anchor
Arla Foods, which claims to be the UK’s largest dairy cooperative, has appointed a new agency to handle its Anchor…
Govia Thameslink fires up double push for leisure travel
Govia Thameslink Railway is aiming to encourage leisure travel across its network with a new integrated campaign under the Every…