Google ‘is sticking knife in even deeper’ with AI Mode
Google has been accused of “sticking the knife even deeper into the online publishing industry” following the roll out of…
digital marketing
AA/WARC reaction: The death knell for vanity metrics?
This week’s AA/WARC Expenditure Report has revealed a number of channels have benefited as UK adspend increased 8% to £10.6bn…
BMW Group steers European media business into Dentsu
Dentsu has expanded its long-standing partnership with BMW Group, after securing the integrated media business for BMW, Mini, and BMW…
Tesco shops at LiveRamp to woo more CPG advertisers
Tesco, the UK’s biggest retailer, is aiming to bring in even more consumer packaged goods brands to its retail media…
VCCP steers local talent for Green Flag national service
Green Flag, one of the UK’s leading breakdown providers, is aiming to showcase how its local experts get customers who…
Spend up 8% as firms raid budgets to fight tariff chaos
UK adspend rose 8% to £10.6bn in the first three months of 2025, up 1.4 percentage points on the April…
Brits crave body positively but thin is king for UK media
Social media and many mainstream magazines are awash with advertisments and articles pushing weight loss drugs, extreme workouts and protein…
Mindshare ‘has its Weetabix’ to win brief without a pitch
WPP Media might not have had the best of starts after seeing both Mars and Coca-Cola accounts exit within weeks…
Brits’ trust in how brands use data ‘lowest in the world’
It may be virtually impossible to find a marketer or agency which is not grabbing AI tools with both hands…
KFC ‘Zinger Drip’: Highly crafted or self-indulgent?
Say what you like about the current KFC advertising strategy – and it appears to have divided opinion among consumers…