‘Adventurers’ mix it up for Fruit Shoot squash launch
Robinsons Fruit Shoot, the ready-to-drink juice that was launched by former-Britvic-CMO-turned-City-of-London-grandee Andrew Marsden over 25 years ago, is launching a…
digital marketing
Stressed marketers facing conflict at work and at home
Senior marketing professionals are not a happy bunch, with widespread high levels of stress and poor work-life balance leading to…
Why the rise of ROAS has got everyone hoodwinked
The migration of return on advertising spend from a useful measurement to a key strategic KPI has occurred largely without…
Out in the cold: Bosses keep marketers out of the loop
Three quarters of UK marketers say that key decisions are made by senior leadership without ever consulting those closest to…
Somersby’s social squirrels expose the bullshit of life
Carlsberg-owned Somersby Cider is aiming to expose moments of adult bullshit and calling out the absurdity of modern adult life…
Maynards Bassetts squeezes out new Set the Juice Loose
Maynards Bassetts, the Mondelez-owned company behind classic confectionary brands Wine Gums, Jelly Babies and Liquorice Allsorts is launching a new…
Vogue Williams to educate nation on the joys of collagen
Nestlé Health Science brand Vital Proteins is aiming to educate consumers on the powerful benefits of collagen, embracing an everyday,…
Screen time: TV remains powerhouse for targeting Brits
UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, although TV remains a force to be…
It’s a $#!@&£% win-win as YouTube swears in new rules
YouTube’s decision to allow creators to monetise videos with swearing in them, provided the profanity is limited to the first…
Incubeta opens ‘ROI busting AI search tool’ to all brands
Global digital performance marketing agency Incubeta UK is releasing a new search tool on Google Cloud Marketplace, which combines Google’s Gemini…