ISBA: GenAI rockets but we must ensure it doesn’t crash
Fresh evidence has emerged on the rapid uptake of AI among client marketers, with the number using the technology more…
digital marketing
Joan London appoints new MD to build ‘modern legends’
Independent agency Joan London has recruited a new managing director to succeed launch MD Tom Ghiden, who recently quit the…
Weary CMOs bemoan the rise of industry boosting tech
The rise of technology might have benefitted the marketing industry more than most but it seems it is all a…
Data-driven TV ads to turn up the volume as linear falls
TV advertising is shifting from one of the simplest channels to possibly the most complex, with the decline of linear…
Google faces fresh threat to break up adtech business
Brussels’ latest €2.95bn (£2.56bn) fine against Google might not make much of a dent in the tech giant’s predicted €190bn…
Brands urged to embrace mail to drive digital marketing
The frequency of interaction with mailshots – combined with the effectiveness of the medium at driving key digital actions among…
What’s Your Flava? Craig David signs up for Just Eat blitz
Just Eat UK&I has launched the latest iteration of its “Did Somebody Say” campaign, featuring Southampton’s finest R&B and garage…
John Lewis epic flags up 100 years (ish) of price pledge
John Lewis is marking 100 years since its “Never Knowingly Undersold” promise was introduced in a new campaign, Tableau, designed…
PDV 40m-strong platform offers marketers ‘Everyone’
Brand owners are being offered a new “smart consumer data platform” which it is claimed can transform how marketers find…
Mulberry bags new chief as brand plans major reload
Mulberry England, the luxury leather accessories brand beloved of the huntin’, shooting’ and fishin’ London set, has hired a new…