Marketers urged to embrace power trio to make AI rock
Marketers must wake up to the classic triumverate of human creativity, empathy, and cultural intelligence to successfully swerve the major…
digital marketing
Co-op Funeralcare wants you to ‘own it’ in VCCP debut
Co-op Funeralcare has launched its first work through newly appointed agency VCCP with an integrated campaign, which brings to life…
Torode ‘returns home’ to Ogilvy as group strategy chief
Ogilvy UK has lured Amelia Torode from WPP Open X to take up the role of group head of strategy,…
Influencers risk turning UK into nation of child gamblers
Young people across the UK are being exposed to gambling content at unprecedented levels, often through celebrities and influencers, with…
Guardian scraps cookies for ‘privacy first’ ID strategy
The Guardian is ramping up its online advertising services to embrace a “privacy-first” model, as it ditches third-party cookies to…
Jude Law dodges ‘meet cutes’ to wing it for Uber Eats
Uber Eats is aiming to show that even serial rom-com star Jude Law needs a break from the “meet cutes”…
Kantar hires Accenture chief as CEO Jansen steps down
Marketing data and analytics giant Kantar has appointed Accenture global chief Paul Zwillenberg as its new CEO, succeeding Chris Jansen,…
Car dealership Thurlow Nunn drives into digital agency
Family-owned UK car dealership Thurlow Nunn, which has operated across East Anglia, Bedfordshire, and Buckinghamshire since the 1870s, is cranking…
WPP crusade doubles down on ‘holy trinity of marketing’
WPP is continuing to ramp up its technology offering with a “first-of-a-kind collaboration” designed to reimagine how brands engage with…
TMW promotes three on the back of new biz bonanza
Integrated agency TMW has promoted a trio of its senior staff to leadership positions, following a string of new business…