The Perfume Shop scents festive boost with new agency
The Perfume Shop, which claims to be the UK’s largest independent fragrance retailer, is gearing up for the festive season…
digital marketing
AI eating Google’s lunch – but only an amuse bouche
Shifting consumer habits are seeing AI search enter the mainstream, eating slowly into Google’s dominance, although with 79% of Brits…
BA is first brand to fly with real-time ITVX ‘pause ads’
Brand owners can now target consumers with highly-personalised real-time ads when they pause TV shows on ITV’s streaming service, with…
Ann Summers picks shop to whip up social media frenzy
Ann Summers has appointed the agency Our Own Brand to handle its global social media account, as the fight to…
Brits crave omnichannel retail but beware the data grab
UK shoppers are moving beyond the “online versus in-store” debate, demanding a seamless, omnichannel experience that combines the best of…
Bliss delivers early cheer for Premature Christmas blitz
National neonatal charity Bliss is aiming to shine a light on premature births by launching a Premature Christmas campaign –…
Brands can solve ‘hard knock life’ for Gen Z music fans
Brand owners have a major opportunity to woo young people by supporting the future of live music experiences, amid claims…
Markey joins Cancer Research in ‘deeply personal’ role
Pete Markey, arguably the most high profile marketing chief in the UK and Europe, is set to join Cancer Research…
Ad industry plans key export missions to US and Saudi
The Advertising Association’s UK Advertising Exports Group (UKAEG) will lead two high-profile trade missions this autumn, to the US and…
Overtly sexual and offensive in-game ads fingered again
Yet more evidence has emerged on how some brands have a blatant disregard for keeping their online advertising “legal, decent,…