Who will blink first in battle to topple Google adtech?
With US antitrust enforcers renewing their efforts this week to press for a forced sale of Google’s online ad business,…
digital marketing
Golley Slater is employee owned after nearly 70 years
Golley Slater, the £22m turnover independent marketing and communications agency with offices in Cardiff, Leeds, Cirencester and London, is to…
New IPA tool defies claims that net zero is being ditched
The IPA is doubling down on its commitment to tackling climate change – despite claims that big agency groups are…
Current Account Switch Service plays to beat of Gen Z
The Current Account Switch Service is going all guns blazing for Gen Z consumers, launching its debut campaign targeting the…
Audi channels haute couture to highlight shared artistry
Audi is aiming to challenge the conventions of car advertising with its latest campaign, which transforms car parts into dressmaking…
Marketers are from Mars; consumers are from Venus
Marketers and consumers are so far apart on the ad platforms they believe are most effective that they might as…
Compensation lawyers ‘sent down’ by ASA for dodgy ads
A flock of legal firms have been battered for trying to win over potential group action claimants with false and…
New ‘Lidl. More to Value’ campaign pledge goes global
German discounter Lidl is launching a global brand campaign that moves on from “Big on Quality, Lidl on Price” to…
Great Pitch Company hires new biz queen Laura Holme
Former Rapp, Publicis and Dentsu new business queen Laura Holme has joined international consultancy The Great Pitch Company as business…
Chinese car giant steers new model into the UK market
Chinese car manufacturer Chery is eyeing a slice of the UK sector with the launch of a major ad campaign…