£380m Govt plan to boost agencies but SMEs cry foul
UK agency body the IPA has joined the Advertising Association in throwing its weight behind the Government’s Industrial Strategy &…
digital marketing
Spend, spend, spend: Brits seek solace at the shops
The cost of living crisis might stil be raging but Brits are maintaining strong spending power, with nearly two-fifths (38%)…
Lack of loyalty investment fuels mass discounting hell
Too many brands are still failing to implement personalised loyalty programmes when it comes to promotions, meaning they are stuck…
Which? drafts in Zizzi chief as new head of marketing
Consumer organisation Which? has raided the Zizzi Restaurants chain to appoint a new chief marketing officer to effectively succeed director…
AA hails Cannes haul as Govt reveals creative strategy
The UK advertising industry might have had to wait for a late spurt of awards at Cannes Lions, but it…
Marketers warned AI can lead to the loss of brain power
Marketers could be storing up trouble for the future by jumping so readily on the AI bandwagon, amid new claims…
DMA claims Data Act victory as privacy groups seethe
Industry trade body the DMA is giving itself a big slap on the back following the UK data reforms officially…
ICO unveils business guidance as Data Act becomes law
The Information Commissioner’s Office has stepped up to the plate following the Data (Use & Access) Act 2025 receiving Royal…
Talk to the hand: Brits dismiss rise of the chatbot army
Marketers have failed to heed the warnings about rushing to embrace AI chatbots, with nearly three-fifths of Brits saying they…
Asda lures back Blackhurst to role he left a decade ago
Asda has appointed Darren Blackhurst chief commercial officer for food, a decade after he first held the role, as the…