Can’t believe it! Adland clueless about reality of ageing
Advertising stereotypes are alive and kicking in the UK, with older people still being “bombarded” with campaigns for funeral services,…
digital marketing
Retailers urged to act as booze and shoes lead cutbacks
UK retailers need to draw up new marketing and promotional strategies to counter the continuing cost of living crisis, with…
Leeds Building Society hires Joint for creative brief
Leeds Building Society has appointed independent agency Joint as its lead creative partner, across both consumer and B2B markets, following…
WhatsApp drops no ads pledge to woo major brands
Meta is finally reneging on its pledge to never run advertising on WhatsApp, revealing plans to launch several new features,…
Marketers jump on AI with gusto but keep a tight grip
As agency groups battle it out to prove they have the shiniest AI tools, it has been revealed that UK…
Print recovery continues as Covid is finally put to bed
Despite the ongoing rise of digital platforms, consumers are increasingly turning back to print media, particularly when it comes to…
Nectar360 Pollen buzzes into the retail media market
Nectar360, the Sainsbury’s-owned loyalty, insights and media business, is set to launch a unified retail media platform – backed by…
$8tn market goes begging as TV ads shun the disabled
As adland gathers in Cannes for another round of back-slapping, brands have been warned they are missing out on $8…
White, middle-class men dominate WPP CEO shortlist
The battle to succeed WPP global boss Mark Read has kicked off in earnest, although the shortlist is reportedly dominated…
Why cutting marketing in hard times is fatal for brands
In times of economic downturn or uncertainty, businesses often look inward – streamlining operations, freezing hires, and yes, slashing budgets. In…