Meta AI advertising bombshell puts agencies on alert
Meta is on a collision course with the agency sector following reports that the company has hatched a plan to…
digital marketing
Moss goes for ‘style and substance’ in new OOH push
High street retailer Moss – formerly Moss Bros – is aiming to turn on the style in its first campaign…
Dr Martens hires new brand chief in top team rebuild
Footwear brand Dr Martens is continuing to beef up its senior team with the appointment of a new chief brand…
Deliveroo raids WPP to bring in first retail media chief
Deliveroo has bolstered its global retail media operations by appointing WPP data and tech chief Lucia Mastromauro to lead the…
Lastminute.com fights ‘inner critic’ for summer ad blitz
Lastminute.com is aiming to take the stress and worry out of late holiday bookings, with the launch of its summer…
Brands urged to tackle rise of toxic online comments
Advertisers might have been spooked by Meta’s decision to loosen content moderation but many are failing to keep their own…
Primark eyes social media boost with new global agency
Primark is aiming to give its social media strategy a major boost by “turning online communities into real-world value” with the…
Watchdog slams the brakes on drug-fuelled Air Up ad
German water bottle company Air Up has found itself back on the wrong side of the UK ad watchdog for…
Beko returns to McCann to run global brand portfolio
Beko Europe has reappointed McCann Worldgroup to work across its portfolio of brands – Beko, Whirlpool, and Hotpoint – following…
New action plan to unlock growth in data-driven TV ads
The coalition of leading media industry players – formed 12 months ago – has launched its five-point action plan to…