Even tech chiefs admit their content systems are crap
It seems marketers are not the only ones who are struggling with their tech stacks, with a new study revealing…
digital marketing
Toyota taps rich British lives for Corolla ad campaign
Japanese multinational Toyota is aiming to drive home its British credentials – having first entered the market in 1966 –…
Global adspend takes a whack as Trump volatility bites
US president Donald Trump’s vow to make America wealthy again with his erratic tariffs has backfired for the global advertising…
VCCP serves up first work to boost Wimbledon’s appeal
The All England Lawn Tennis Club today unveiled its first campaign from VCCP ahead of this year’s Wimbledon Championships – which will…
UK bosses clueless on how to manage, say 70% of staff
UK firms are facing a crisis of confidence with nearly three-quarters (70%) of staff saying their senior leaders are not…
Admiral drafts in new agency to handle CRM business
Leading insurance provider Admiral is overhauling its CRM activity with the appointment of MRM to bring its “Always looking out…
Doom to boom: GenAI ‘boosts revenue, jobs and pay’
The rise of AI has proved the doom-mongers wrong once more, and, instead of wiping out millions of jobs, the…
Ladbrokes bets on new brand platform following review
UK betting and gaming operator Ladbrokes has appointed a lead creative agency to develop a new major brand platform following…
Morrisons lures BP chief as group marketing director
Morrisons has appointed a successor to Rachel Eyre, who quit to join Asda last month, drafting in BP chief Claire…
Robinsons saves kid from the wrath of mum in new ad
Robinsons, which claims to be the UK’s number one squash brand, is aiming to show it not only understands modern…