Publishers accuse Google of AI Overview double theft
A consortium of publishers and advertisers has lodged complaints in both the UK and EU over Google’s AI Overview, amid…
digital marketing
Orange Amps hires agency to tune up online presence
Orange Amps, the British amplifier brand used by Stevie Wonder, Jimmy Page, Tony Iommi, Noel Gallagher and many others, has…
Reach for the sky: Marketers adopt NASA ‘Tiger Teams’
Marketing chiefs are increasingly turning to techniques developed by NASA to set up so-called “Tiger Teams”, comprising small, cross-functional units…
Asda goes back to 1970s for ‘That’s Asda Price’ return
Asda is once again going back to the future, having already resurrected “Rollback” it is now digging up “That’s Asda…
New Look channels AI tool for CX strategy makeover
Womenswear fashion chain New Look is turning to an AI-driven solution to unify customer data as it strives to deliver…
Bellwether at 25: IPA hails rise of the ‘trusted indicator’
The IPA is marking the 25th anniversary of its Bellwether Report with a special edition compendium capturing the evolution of…
Discerning Brits seek value, rewards and personalisation
After two years of post-pandemic recalibration, consumers are getting back in the shopping habit once more, but far more cautiously,…
Agencies ‘must fix broken fees system or face decline’
Advertising and marketing agencies are being urged to grasp the nettle and finally ditch reliance on charging by the hour…
Brands can now use John Lewis Partnership data offsite
The John Lewis Partnership has boosted its retail media offer by allowing brands to activate ad campaigns across a range of…
Simon Spyer leaves Iris to launch ‘something special’
Simon Spyer, the CEO of data driven and performance marketing at Iris, has quit the agency after eight years and…