McCann scoops global brief as SAS plots expansion blitz
Data analytics giant SAS has appointed McCann Worldgroup as its first global marketing agency following a competitive pitch, as part…
digital transformation
Brands come clean over coronavirus marketing failings
More than a third of businesses have admitted to losing customers during Covid-19 crisis as a result of their marketing…
BBC hunts partners for digital personalisation revamp
The BBC is opening up a raft of new contracts for a major digital overhaul, spanning data science, user experience,…
Camelot hits jackpot as digital transformation pays off
Camelot UK is reaping the benefits of the organisation’s digital transformation, helping the UK National Lottery generate a record £7.91bn…
Covid crisis to ‘fuel new surge in data-driven marketing’
Covid-19 may be the biggest threat to the industry in a generation but those offering data-driven techniques are likely to…
Why Covid-19 may be trigger for digital transformation
Everyone wants to know what makes a successful digital transformation programme and how brands can embrace digital to transform their business….
Digital transformation fuels intergenerational warfare
Digital transformation programmes have been hailed as the panacea to all business ills but, it seems, the race to boost…
Very Group hunts data experts as Shop Direct is axed
It has been nearly 10 months in the making, but Shop Direct has finally rebranded to the Very Group as…
2019 Review of the Year: Retailers power up for data
From Marks & Spencer and Dixons Carphone to Asos and Topman, retailers have finally embraced the data revolution, although quite…
Digital what? Most boards still stuck in the dark ages
UK bosses are becoming increasingly out of touch with the digital skills required to respond to market demands, despite growing…