Big data set to beat off ad slump and surge past $229bn
As the advertising industry reels from the effects of Covid-19, the data sector continues to not only weather the storm…
As the advertising industry reels from the effects of Covid-19, the data sector continues to not only weather the storm…
Dentsu Aegis Network is aiming to tap into the Covid-19-fuelled surge in digital transformation activity by creating a new technology…
Data analytics giant SAS has appointed McCann Worldgroup as its first global marketing agency following a competitive pitch, as part…
More than a third of businesses have admitted to losing customers during Covid-19 crisis as a result of their marketing…
The BBC is opening up a raft of new contracts for a major digital overhaul, spanning data science, user experience,…
Camelot UK is reaping the benefits of the organisation’s digital transformation, helping the UK National Lottery generate a record £7.91bn…
Covid-19 may be the biggest threat to the industry in a generation but those offering data-driven techniques are likely to…
Everyone wants to know what makes a successful digital transformation programme and how brands can embrace digital to transform their business….
Digital transformation programmes have been hailed as the panacea to all business ills but, it seems, the race to boost…
It has been nearly 10 months in the making, but Shop Direct has finally rebranded to the Very Group as…