Reckitt signs up Google Cloud for digital and data boost
Reckitt Benckiser, the £12.85bn packaged goods giant behind Durex, KY, Dettol, Nurofen, and Cillit Bang, is ramping up its digital…
digital transformation
How digital transformation can beat the Covid blues
The marketing industry has been transformed exponentially by the coronavirus pandemic, but as businesses across the UK begin to formulate…
Homebase hires Hut Group to speed up transformation
DIY and gardening chain Homebase is aiming to put its haphazard “house that Jack built” performance behind it and embark…
Kin + Carta brings in new senior team in fresh shake-up
Kin + Carta, the print-giant-turned-digital-transformation-specialist which rebranded from St Ives two years ago, has overhauled its senior management team in…
Clients and agencies grow closer as Covid builds bond
Covid-19 has strengthened client-agency relationships by driving companies closer together to work through the crisis and now brand owners are…
Weed vows to dig deep to help RHS blossom once more
Former Unilever marketing boss Keith Weed is exchanging the cut and thrust of the advertising industry to get his hands…
Pernod Ricard UK parachutes in marketing foursome
Pernod Ricard UK, the company behind brands including Chivas Regal, Jameson, Absolut, Lillet and Malibu, has drafted in four senior…
Data privacy has been soaring up agenda since Covid
UK universities might have been found wanting when it comes to data security but most British firms have prioritised privacy…
Big data set to beat off ad slump and surge past $229bn
As the advertising industry reels from the effects of Covid-19, the data sector continues to not only weather the storm…
McCarthy to lead Dentsu digital transformation assault
Dentsu Aegis Network is aiming to tap into the Covid-19-fuelled surge in digital transformation activity by creating a new technology…