Forget Edgar, it’s data that’s really firing up John Lewis
John Lewis and Waitrose might have launched their first joint Christmas campaign only last week but behind the scenes the…
digital transformation
Dixons Carphone drafts in top duo for digital revamp
Dixons Carphone has become the latest major retailer to bring in new digital and tech executives as it ramps up…
Merlin plots digital overhaul for single customer view
Merlin Entertainments, the company which runs Alton Towers in the UK as well as Legoland and Madame Tussauds across international…
Digital transformation spend to hit $7.4 trillion by 2022
Digital transformation may have been dismissed by some as the Emporer’s New Clothes but it continues to attract the megabucks,…
Why CMOs are putting their faith in digital and data
The chief marketing officer instruction to drive growth shows no sign of letting up, with good reason. No one role…
£241m last-minute PPI bill deepens loss at Shop Direct
Shop Direct is paying a heavy price for its reliance on financial services after revealing its pre-tax losses have widened…
N Brown sizes up AI for next phase of turnaround plan
N Brown is ramping up its digital transformation – which has already triggered a major turnaround in its fortunes –…
N Brown gets back in shape with digital transformation
N Brown, the one-time lumbering mail order giant, has proved that digital transformation does not have to be “all pain,…
Brilliant Noise scoops Asashi Europe marketing overhaul
Asahi Breweries Europe Group, home to brands including Asahi Super Dry, Pilsner Urquell and Lech, is plotting a major overhaul…
Wunderman grabs Centrica CRM brief in WPP triumph
Wunderman Thompson has emerged as the big winner from the Centrica global integrated account review after the agency helped WPP…