Ten crucial steps to tackle GDPR compliance anxiety
Are your C-Suite looking a little peaky? It could be that they’re suffering from the new medical phenomena sweeping the…
direct marketing
British Gas pledges to pour £100m into loyalty scheme
British Gas is planning to invest over £100m in a new customer loyalty scheme, which, it claims, will offer not…
Keith Mills splashes cash as loyalty group raises £12m
Air Miles and Nectar founder Sir Keith Mills has put his money where his mouth is by agreeing to invest…
Industry giants back first UK programmatic mail service
Royal Mail and GI Solutions are backing a tech start-up which claims to offer the first programmatic direct mail service…
Brexit and Trump ‘forcing brands to reign in campaigns’
The success of Donald Trump and the Brexit victory may have sent huge swathes of the population into deep depression…
Break new DM guidance and face court, industry warned
The Government has come good on its pledge to give the Information Commissioner’s Office extra powers to haul those who flout…
Data in the driving seat as DMA names new board
The DMA has unveiled its new-look board with data marketing taking a starring role in the form of Karmarama chief…
Lida on alert as Boots owner hands account to WPP
The bosses at Boots’ UK direct marketing agency Lida will be going into overdrive following news that its owner –…
Industry comes out fighting to lift direct mail revival
The direct mail industry is planning to ramp up its activity to ensure the revival of the market continues this…
Standing lands top REaD Group client services role
REaD Group has rewarded former trainee Dean Standing for his decade-long service by appointing him to the role of client…