Now Bellwether predicts huge growth in DM expenditure
The prospects for direct marketing spend have received yet another boost this week with the latest IPA Bellwether Report predicting…
direct marketing
General Election to fuel direct marketing spend windfall
The direct marketing industry will be licking its lips at the prospect of a major boom in spend – worth…
Direct and data techniques the most crucial for clients
Customer insight, data analysis, direct marketing and email marketing are four of the five most important skills a marketer needs,…
Apple launches global CRM shake-up to boost revenues
Apple may still be the world’s most valuable technology company, but with competitors breathing down its neck it is understood…
Print faces sell-off as woes deepen at St Ives Group
Speculation is mounting that St Ives Group could soon offload its print business to concentrate on marketing operations after it…
Industry on alert over third-party data legal crackdown
The latest GDPR guidance to emerge from the Information Commissioner’s Office has serious implications for companies both using and managing…
Aimia man joins Ecrebo in wake of £12m Keith Mills deal
Loyalty specialist Ecrebo – which has just been given a £12m cash injection from a partnership which includes Air Miles…
Boden mobile personalisation drive sees conversion soar
Boden, the upmarket online and mail order group, whose new chief executive Jill Easterbrook only started on Monday, is already hailing…
Callcredit shake-up to put analytics at heart of business
Callcredit Information Group is eyeing up further UK and international expansion with the appointment of three new global market development…
ICO admits GDPR is ‘like changing tyre on moving car’
Brand owners might think they have a battle on their hands to get their systems ready for the EU General…