39 million Brits feel alienated by advertising campaigns
A new study has confirmed the marketing industry’s blinkered view of UK consumers with just one in ten Brits feeling…
direct marketing
Boredom and anger driving marketers to seek new job
Retailers might be in full seasonal swing but for recruitment agencies all their Christmases appear to have come at once…
Effective personalisation? You’re more likely to see yeti
The effective use of cross-channel marketing appears to be as elusive as Big Foot for most in the industry, if…
Marketers losing faith in marketing to fend off rivals
Talk to most marketers and you would be hard-pushed to find anyone who did not live and breathe their brand,…
Finding a marketing job is more stressful than the work
The causes of work-related stress are many and varied, but a fresh one has just emerged in a new study…
MSQ Partners records 20% rise in revenues to £45m
MSQ Partners – the agency group which includes Stack, The Gate and Twentysix – has seen a near 20% increase…
BT brand chief nets top job at Direct Line for Business
Direct Line for Business has appointed BT group brand director Claire Sadler – who has been at the company for…
Educate the educators to power DM industry, MPs told
The Government must do more to support the data-driven marketing industry by overhauling the education system so that the next…
Everything you need to know to execute global activity
There is little doubt that digitisation and globalisation have dramatically changed the way today’s brands go to market. In the…
Wunderman takes another chunk of BT with digital win
Wunderman is understood to have calved out another chunk of BT business, following reports that the agency has picked up…